Miller Lite H-D Peel N Reveal Program

Challenge
Miller Lite called on CPI to do the fulfillment for the Peel N Reveal program as well as the distributor promotion.

Program Details
Consumers purchased Miller Lite beer and peeled the label on the back of the bottle to see if they had a winning game piece. Winning game pieces were eligible for 1 of 3 prizes: Miller Lite t-shirt, leather Harley-Davidson jacket, or the grand prize, a Harley-Davidson Motorcycle.

Fulfillment Included:

• Prizes fulfilled through CPI included the Miller Lite Harley-Davidson t-shirts and leather Harley-Davidson jackets.
• CPI provided fulfillment for 190,000 t-shirts and 2,200 leather jackets.
  
• Created flyer for promotional Peel N Reveal t-shirts, buttons, and coasters. CPI fulfilled orders for distributors.