Grolsch "Swing On By" Messenger Cooler Bag Consumer Redemption Program

Challenge
Grolsch called on CPI to do the cooler bag production, website, store display, and fulfillment for the "Swing On By" Messenger Cooler Bag Redemption Program.

Program Details
To receive one (1) Grolsch Messenger Bag Cooler, purchase one 12-pack or larger (or equivalent) of Grolsch, cans or bottles, between 7/1/2009 and 8/31/2009, and make payment of $9.99 (includes S&H). Limit three (3) redemptions per household.

Fulfillment Included:

• Manufactured retail looking cooler bag for case display and consumer redemption program.
• Designed and set up website to support the consumer redemption program.
• Three unique bag styles.
• Kit containing three bags with hook and lock was shipped to participating stores.
  
• Consumers can select bag of their choice on website.
• Real-time inventory.