Grohe "Appreciating the Finest" Incentive Program
Grohe approached CPI, seeking a program to improve the sales performance of their distributor showrooms and select sales force. The program needed to meet the needs of a wide range of demographics while delivering on price.
What was CPI’s solution for Grohe?
- Develop a fully branded reward site
- Sourced and implemented unique hard to find items
- Create a printed and online redemption catalog
- Increase sales team competition through managing sales staff leader boards
- Manage team sales reporting and tracking
- Provide secured data management
- Implement a full time customer service team
- Offer a quarterly budget tracking system
How has this incentive program helped Grohe?
- 98% of the distributor showroom sales force has enrolled and is actively participating
- Programming has increased sales tempo by incorporating push & pull methodology
- ROI proved successful
