Broan•NuTone Inventory Merchandise EXpANSION

Problem and Solution
Currently, field sales and marketing personnel are spending non-value added time securing promotional goods to support their marketing plans.

• CPI understands the need to centralize procurement in order toleverage purchasing power, control service and provide quality.
• Expanding Broan•NuTone to include promotional products suppliers will provide the Broan•NuTone sales system easy access to the approved suppliers and their products.
• Expansion of Broan•NuTone to include core suppliers willing to inventory merchandise will help reduce lead times and allow Broan•NuTone employees to spend more time on important aspects of the business.
• With CPI being a part of Broan•NuTone, field offices and distributors will have the flexibility to produce 100% custom POP and case display items that can be individualized to not only the market area, but to its specific cities or communities.
• This offers a personalized touch that will create a link between Broan•NuTone and the local demographic no matter how remote or the ethnic background.

Risks
Inventory level management is always a risk with a stocking program. Unforeseen spikes in orders can lead to orders not shipping within CPI’s 24 hours guidelines.

• CPI uses a proprietary inventory management system along with a network of reliable foreign and domestic manufacturers with the same goals and visions crucial to servicing a large corporation like Broan•NuTone.
• Our level of buying power helps us attain a positive working relationships with all varieties of manufacturers.

Another risk of inventory programs is the unintentional mistakes that can occur along the path of production.

• CPI feels strongly that the best companies in this industry are defined by how they handle problems when they arise.
• CPI account teams follow each product from the creative state to the finished product with multiple levels of quality control, insuring accuracy is met to CPI’s standards.
• CPI’s in-house concept development, global sourcing, graphic design, CAD design, manufacturing, inventory control, uncompromised attention to detail and in-house production separate us from anyone else in the industry.